An explainer video is a short clip that is usually 2 - 3 minute or less in length that will help your targeted users get a much more detailed understanding of the service or product you are wanting to sell. It provides your company with a means to be able to tell your story in a very dynamic, engaging and even entertaining way. Animated explainer videos have no boundaries in terms of what can be portrayed in them, imagination is limitless.
Now what are some reasons why your company would want to have an animated explainer video? Let us give you some reasons why.
An animated video brings a certain degree of legitimacy to your product or service. Sure you can have a website, but so does anyone else these days. Going through the process of producing an animated video is a way of showing your clients that you have been willing to invest time and thought into developing a dynamic way to explain your product and or services. It creates an image of your company being committed to not only providing a great way of communicating what it does, but clients will also assume that the same effort goes into delivering great products and services.
Nowadays it is much more complicated to offer a unique product or service. There are just so many other companies out there that may offer something similar to what you do. An explainer video gives you the opportunity to communicate what aspects of your offering make it different from the rest. A memorable and to the point explainer video will make your clients remember your company rather than your competitors.
You already have many users visiting your website but the problem is that they are not really acquiring your product or services. Explainer videos have a long history of increasing conversion rates for companies. What an explainer video actually does is encapsulate all of the more valuable information related to your product in services in one controlled narration.
During the narration, you get to explain what your product and services does, what sets it apart from others, pricing and specific call to action in two or three minutes or less. Without it, clients are left to wander across your site and most of the time they will just skim most of the content and leave. An explainer video acts as an information guide that will show the exact way to become actual paying customers.
Video is a tool that can be embedded on any social media site. Once you have an explainer video you can repurpose it and distribute its use through many ways across the internet beyond your site. This will allow many more users to see the video and know about your company. An explainer video allows for wider potential client reach and customers who get to see the video would want to know much more about what your company and head to your site and contact you.
Having an explainer video will increase the chances of your company ranking on the first page of a Google search. This is because companies that have mixed media (video and images) are much more likely to be favored by Google's page ranking algorithm than conventional websites. Your website's chances of ranking higher will be multiplied by 50 if you have a video. This also includes making sure your tag words and video are optimized for SEO and that video sitemaps are sent to the search engine. Powering your visibility will help many more customers find you on the internet.
With all the resulting benefits from explainer videos, why is it that more companies don´t have them? The reason is that some companies perceive the production of videos to be expensive and time-consuming to produce. They instead settle for more straight-forward and cheaper methods that are ultimately much less effective. ExplainerVids offers affordable explainer video producing solutions that will be cost-effective for your company, there won't be an excuse not to have one.
Decision makers love explainer videos. This is because explainer videos give the most amount of information in the shortest amount of time. The usually few minutes length video reduces the chances of viewers leaving early. The key is coming up with a powerful narrative for such a concise format. Once a proper message is created, the end result is a message that´s short enough to really resonate with your targeted audience.
Video progresses linearly with time, which means you can show a chain of causality, from problem to solution. Visually describing to your audience how your products and services can solve their needs is very important to secure conversions. This cannot be done solely with written content for it does not have the same intended effect.
With an explainer video, you get a blank canvass to come up with whatever you can imagine. It is a great opportunity to try to experiment with different narrative ideas. You can add all sorts of visual flair, music and sounds to your video. A memorable video experience will always be remembered by your customers. You will get the opportunity to get into the minds of your customers and they will not forget your message. A video that amazes and captivates your customers will stay with them forever.
Explainer videos can not only be geared towards new audiences but to established ones as well. You see explainer videos do a great job serving as kind of a tutorial, explaining what your products and services are. Most people have grown used to learning visually. Describing a product or service through a visual medium can help sustain your audience's attention longer and make what you want to say much more easy to understand.
The video format allows for editing and quick addition of new content. If you were to add a new feature or want to try a different narrative, visuals or sounds you certainly can. Rapidly changing and experimenting with different narratives can allow you to gather valuable insight on how users are being affected by the explainer video.
A script allows you to establish the tone of your company, which would be difficult to convey through any other medium. Visuals, sounds and the choice of a narrator will define the “character” and “voice” of your company. Branded videos will help your company be associated with the tone that you have selected, which will help your customers better remember you.
Utilizing the visual nature of your video, you can dynamically describe your company products and services. An example would be using a walkthrough of how to use your services. The walkthrough can easily convey what your products and services are all about in clear terms, which will remove any kind of doubts that your customers may have. You can visually display statistics, video testimonials and other fact based data diagrams to make your point.
Video ads usually last from 15-30 seconds in length and have been successfully used in social media sites such as Youtube, Facebook, Instagram, Snapchat, Twitter and Pinterest only to name some. The social media platforms are used by billions of people around the world on a daily basis and it only makes sense to use ad videos tailored to those spaces to promote your product or service to potential customers.
The use of video ads has surged in popularity because it has the capability to deliver a multisensory and emotional experience. Unlike relying solely on text or sound, video creates a wholesome and evocative experience and communicates your message in a dynamic format. Video has the power to engage viewers on an emotional journey, instigating a feeling and inducing a response, which makes video ads the ideal channel to make close connections with potential and existing customers and bolster brand loyalty.
Some statistics as to why video ads work:
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